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| Maker's Mark, 84 proof |
And gosh darnit (as we would say in Kentucky where I attended school), I'm not liking this change. I rushed to my local grocer earlier this week to buy the original 90 proof, but it was not available. I picked up this bottle of 84 proof because it may become rather collectible. Is that what they were hoping I would do? Maybe I fell under the marketing ploy. Anyway, the reasoning is just baffling: it seems the makers can't keep up with their demand and by reducing the proof (or the alcohol by volume), they can produce more bourbon more quickly. Demand is high, product is limited, let's change the formula! Seems brilliant to me. (Not!)
How will my beloved Boulevardier cocktail taste now with the new formulation? I'll have to do some investigating this weekend. Stay tuned.
Maker's Mark has changed their mind.
Maker's Mark has changed their mind.
6 comments:
I agree with you Joseph. It doesn't make sense to change the formula of something because it is too popular!
There is a similar case here in Melbourne where producers reduced the alcohol content of a very popular beer...needless to say. people were not happy and stopped buying it. It has recently been restored to its original strength.
How disturbing...just when they get something right, they change it. I hate that.
In my experience, such "improvements" are never successful. As in when LL Bean outsourced the making of their classic camp mocassins to China, instead of Maine. Bought one of the new pairs, tried them on, threw them out, never bought another. It is a sad day that MM has dumbed itself down. It (was) my house bourbon. No longer, I suspect... Reggie
Another thought -- migrate to Knob Creek, a delicious alternative (albeit a might bit more expensive)... Reggie
Maker's Mark is a favorite of our's, too, Joseph. So very sorry to see this classic marketing error being made. But I at least now know why I'd sensed the the price of MM had recently climbed rather aggressively - because it probably had!
So, what's the verdict? How did your drink taste with the new formula?
I'm so happy that I clicked on the link about the Boulevardier because I learned "The drink is credited to Harry McElhone, the founder and proprietor of Harry’s New York Bar in Paris, and dated to 1927." Next time I go to Harry's, I'll have to ask the bartender for a Boulevardier instead of a Bloody Mary.
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